{"id":108920,"date":"2025-03-07T12:15:36","date_gmt":"2025-03-07T12:15:36","guid":{"rendered":"https:\/\/www.rocatiles.com\/?p=108920"},"modified":"2025-03-07T12:22:19","modified_gmt":"2025-03-07T12:22:19","slug":"Concluye-con-exito-el-%e2%80%9cRoca-Tiles-Open-Home%e2%80%9d-y-refuerza-el-posicionamiento-premium-de-la-marca","status":"publish","type":"post","link":"https:\/\/www.rocatiles.com\/es\/rocalife\/Concluye-con-exito-el-%e2%80%9cRoca-Tiles-Open-Home%e2%80%9d-y-refuerza-el-posicionamiento-premium-de-la-marca\/","title":{"rendered":"Concluye con \u00e9xito el \u201cRoca Tiles Open Home\u201d y refuerza el posicionamiento premium de la marca"},"content":{"rendered":"\n<p>Tras dos intensas semanas de puertas abiertas, hoy finaliza el \u201c<strong>Roca Tiles Open Home<\/strong>\u201d, un espacio dise\u00f1ado para inspirar y mostrar las principales novedades de las colecciones de Roca Tiles para 2025. Con un showroom completamente renovado, la iniciativa ha reunido a clientes y profesionales interesados en descubrir de primera mano el potencial de la marca.<\/p>\n\n\n\n<p>El nuevo dise\u00f1o del \u00e1rea expositiva ha puesto en valor la amplia variedad de formatos, acabados y posibilidades decorativas que ofrece Roca Tiles, evidenciando su capacidad de adaptarse tanto a proyectos residenciales como comerciales. Seg\u00fan la responsable de marketing que ha acompa\u00f1ado a los visitantes durante el evento, \u201cla instalaci\u00f3n ha gustado mucho y refuerza Roca Tiles como marca premium dentro del grupo Lamosa\u201d.<\/p>\n\n\n\n<p>Entre las colecciones con mayor protagonismo se encuentra\u00a0<strong>Serena<\/strong>, cuyas placas de gran formato han impresionado por su capacidad transformadora en suelos y paredes. Los acabados Crosscut y Veincut fusionan la est\u00e9tica de la piedra Portland con los matices c\u00e1lidos de piedras calc\u00e1reas y coralinas, ofreciendo una elegancia atemporal y una delicada trama que encaja en cualquier entorno. Prueba de ello son los espacios en los que Serena era la \u00fanica protagonista y aquellos en los que ha sido combinada con otros porcel\u00e1nicos decorativos y c\u00e1lidos \u2014caso de\u00a0<strong>Blossom<\/strong>\u00a0o\u00a0<strong>Brixstone<\/strong>\u2014 o con mosaicos metalizados de menor formato \u2014<strong>Scale y Diamond<\/strong>\u2014, para ambientes m\u00e1s sofisticados.<\/p>\n\n\n\n<p>Las colecciones expuestas en el \u00abRoca Tiles Open Home\u00bb han demostrado su coherencia y versatilidad al integrarse en propuestas tanto de interior como de exterior, desde dise\u00f1os cl\u00e1sicos hasta iniciativas rompedoras.<\/p>\n\n\n\n<p>El \u00abRoca Tiles Open Home\u00bb finaliza con un balance muy positivo y numerosas visitas, lo que confirma el \u00e9xito de la convocatoria y la buena acogida entre distribuidores, arquitectos, dise\u00f1adores y p\u00fablico en general. Desde Roca Tiles, se agradece a todos los asistentes su inter\u00e9s y la excelente respuesta obtenida durante estas dos semanas de inmersi\u00f3n en nuevas tendencias cer\u00e1micas.<\/p>\n\n\n\n<p>Si no has tenido oportunidad de conocer el espacio ven a sentirte en casa cuando quieras. Concierta una visita y te acompa\u00f1aremos.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.00-1024x768.jpeg\" alt=\"\" data-id=\"108962\" data-full-url=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.00-scaled.jpeg\" data-link=\"https:\/\/www.rocatiles.com\/es\/rocatiles-open-home-2025-03-07-at-08-29-00\/\" class=\"wp-image-108962\" srcset=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.00-1024x768.jpeg 1024w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.00-300x225.jpeg 300w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.00-768x576.jpeg 768w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.00-1536x1152.jpeg 1536w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.00-2048x1536.jpeg 2048w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.00-1200x900.jpeg 1200w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.00-600x450.jpeg 600w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.00-150x113.jpeg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.28.59-1024x768.jpeg\" alt=\"\" data-id=\"108960\" data-full-url=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.28.59-scaled.jpeg\" data-link=\"https:\/\/www.rocatiles.com\/es\/rocatiles-open-home-2025-03-07-at-08-28-59\/\" class=\"wp-image-108960\" srcset=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.28.59-1024x768.jpeg 1024w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.28.59-300x225.jpeg 300w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.28.59-768x576.jpeg 768w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.28.59-1536x1152.jpeg 1536w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.28.59-2048x1536.jpeg 2048w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.28.59-1200x900.jpeg 1200w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.28.59-600x450.jpeg 600w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.28.59-150x113.jpeg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.28.58-1024x768.jpeg\" alt=\"\" data-id=\"108958\" data-full-url=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.28.58-scaled.jpeg\" data-link=\"https:\/\/www.rocatiles.com\/es\/rocatiles-open-home-2025-03-07-at-08-28-58\/\" class=\"wp-image-108958\" srcset=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.28.58-1024x768.jpeg 1024w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.28.58-300x225.jpeg 300w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.28.58-768x576.jpeg 768w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.28.58-1536x1152.jpeg 1536w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.28.58-2048x1536.jpeg 2048w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.28.58-1200x900.jpeg 1200w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.28.58-600x450.jpeg 600w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.28.58-150x113.jpeg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.28.58-1-1024x768.jpeg\" alt=\"\" data-id=\"108956\" data-full-url=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.28.58-1-scaled.jpeg\" data-link=\"https:\/\/www.rocatiles.com\/es\/rocatiles-open-home-2025-03-07-at-08-28-58-1\/\" class=\"wp-image-108956\" srcset=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.28.58-1-1024x768.jpeg 1024w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.28.58-1-300x225.jpeg 300w, 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src=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-1-1024x768.jpeg\" alt=\"\" data-id=\"108954\" data-full-url=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-1-scaled.jpeg\" data-link=\"https:\/\/www.rocatiles.com\/es\/rocatiles-open-home-2025-03-07-at-08-29-01-1\/\" class=\"wp-image-108954\" srcset=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-1-1024x768.jpeg 1024w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-1-300x225.jpeg 300w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-1-768x576.jpeg 768w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-1-1536x1152.jpeg 1536w, 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data-link=\"https:\/\/www.rocatiles.com\/es\/rocatiles-open-home-2025-03-07-at-08-29-01-2\/\" class=\"wp-image-108952\" srcset=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-2-1024x768.jpeg 1024w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-2-300x225.jpeg 300w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-2-768x576.jpeg 768w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-2-1536x1152.jpeg 1536w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-2-2048x1536.jpeg 2048w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-2-1200x900.jpeg 1200w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-2-600x450.jpeg 600w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-2-150x113.jpeg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-3-1024x768.jpeg\" alt=\"\" data-id=\"108950\" data-full-url=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-3-scaled.jpeg\" data-link=\"https:\/\/www.rocatiles.com\/es\/rocatiles-open-home-2025-03-07-at-08-29-01-3\/\" class=\"wp-image-108950\" srcset=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-3-1024x768.jpeg 1024w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-3-300x225.jpeg 300w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-3-768x576.jpeg 768w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-3-1536x1152.jpeg 1536w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-3-2048x1536.jpeg 2048w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-3-1200x900.jpeg 1200w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-3-600x450.jpeg 600w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-3-150x113.jpeg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-4-1024x768.jpeg\" alt=\"\" data-id=\"108948\" data-full-url=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-4-scaled.jpeg\" data-link=\"https:\/\/www.rocatiles.com\/es\/rocatiles-open-home-2025-03-07-at-08-29-01-4\/\" class=\"wp-image-108948\" srcset=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-4-1024x768.jpeg 1024w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-4-300x225.jpeg 300w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-4-768x576.jpeg 768w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-4-1536x1152.jpeg 1536w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-4-2048x1536.jpeg 2048w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-4-1200x900.jpeg 1200w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-4-600x450.jpeg 600w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.01-4-150x113.jpeg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.02-1024x768.jpeg\" alt=\"\" data-id=\"108946\" data-full-url=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.02-scaled.jpeg\" data-link=\"https:\/\/www.rocatiles.com\/es\/rocatiles-open-home-2025-03-07-at-08-29-02\/\" class=\"wp-image-108946\" srcset=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.02-1024x768.jpeg 1024w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.02-300x225.jpeg 300w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.02-768x576.jpeg 768w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.02-1536x1152.jpeg 1536w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.02-2048x1536.jpeg 2048w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.02-1200x900.jpeg 1200w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.02-600x450.jpeg 600w, 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src=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.03-1-1024x768.jpeg\" alt=\"\" data-id=\"108936\" data-full-url=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.03-1-scaled.jpeg\" data-link=\"https:\/\/www.rocatiles.com\/es\/rocatiles-open-home-2025-03-07-at-08-29-03-1\/\" class=\"wp-image-108936\" srcset=\"https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.03-1-1024x768.jpeg 1024w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.03-1-300x225.jpeg 300w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.03-1-768x576.jpeg 768w, https:\/\/www.rocatiles.com\/wp-content\/uploads\/2025\/03\/rocatiles-open-home-2025-03-07-at-08.29.03-1-1536x1152.jpeg 1536w, 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